Brands. For Humxns.

I help brands grow with marketing that speaks humxn.

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I breathe life into brand messaging. Words that folx get.

Simple, vibrant content.

Websites
Landing Pages
Emails + Funnels
Facebook Ads
Content Creation

Like living cells, these marketing elements carry the blueprint of your brand’s essence. You see, the alchemy of words is an ancient practice that spans millenia. The words + visuals are sensory experiences that move hearts. minds. When mixed well, this marketing formula is like sun-kissed GOLD.

Words shape worlds.

From folk tales to Netflix dramas ― stories are an ancient, evolutionary flex. They link up with the sensory experiences that make us living, breathing humans. This is a deep reservoir, as emotions are key for memory. Science confirms this ― Stanford research shows we remember data 22x more when weaved into engaging stories.1

Marketing Strategist.
Story + Content Weaver.

Hi. I am Raquel Alvarado.

Curious and wired for functionality, design, and beauty, I thrive on impact-driven projects that empower humxns to evolve. Informed by data + research, my lens is grounded in intuitive-critical thinking / design / story.

I find inspiration in nature ― exploring delicious sunshine, refreshing waters, nourishing flora ― with my Australian Cattle Dog, Watson.

Purpose
Nourished + Thriving: Humxns. Ecologies. Business.

As humxns. business folx. marketers. We are being called to (re)member that our existence is deeply interwoven with life + earth. Our future depends on ventures that create sustainable, resilient, long-lasting value. Well-being for our people. For our planet. That’s the lens that informs the work that I do, and the way that I move in the world.

Mission

I craft brands that people love, and vibe with in body + spirit.

Vision

I use story and wonder to inspire ideas, conversations, and movements.

Art + a generous pinch of science.

+ Strategy
+ Design
+ Copywriting
+ Optimization

I bring a meticulous approach that leverages research, and a macro-micro perspective. I root in my ability to see the forest and the trees.

Inherently nimble, I am able to adapt and flourish across diverse environments – from individual contributor roles, to team-heavy collab projects.

Campaigns

Delivered engaging HCP events to level-up the clinical practice. Featured top speakers / topics on functional wellness. Multi-channel marketing for customer acquisition and event registration.

Marketing Strategy | Creative Direction | Copywriting | Sales Lead

Webinar |
The Essentials

Launched 4-month webinar series on functional nutrition protocols. Grew new acupuncture accounts by 3x.
Marketing Strategy | Creative Direction | Copywriting

LIVE EVENT |
Physician Heal Thyself

Delivered SOLD-OUT seminar: 144 attendees, and 35 NEW account attendees.
Marketing Strategy | Creative Direction | Copywriting

Live Event |
Herbal Solutions

Multi-channel campaign for herbal seminar. Acquired 18 NEW account attendees.

explore campaigns

Websites

Marketing Strategy | Creative Direction | Copywriting

Standard Process Nor Cal | Health + Wellness

Directed website re-design to align with brand's modern aesthetic. Collab with designer and dev team.
Marketing Strategy | Web Design | Copywriting

Defuzion | Website CMS

Led website marketing and technical implementation for SaaS beta product.
Marketing Strategy| Web Design | Copywriting

Raw Sunglasses | Ecommerce

Launched ecommerce brand for affordable sunnies. Market research for niche, pricing, branding, SEO.

explore websites

Email Marketing

Copywriting | Design

Standard Process Nor Cal

D-Toxing: NEW SP Detox Balance & Muscle Testing Seminars

Open Rate: 22.28%
Copywriting | Design

Standard Process Nor Cal

*FREE CEs* | Big Pharma | NEW Hemp Oil Cx

Open Rate: 19.40%
Copywriting | Design

Standard Process Nor Cal

Sugar Smarts. NEW Products. 2019 CE Seminars!

Open Rate: 25.08%

explore: email marketing

Social Media

Strategy | Creative Direction | Copywriting

Standard Process Nor Cal

SP Detox

This here ...

Strategy | Creative Direction | Copywriting

Standard Process Nor Cal

Pharm

Consider this: patients on Rx.
Strategy | Creative Direction | Copywriting

Standard Process Nor Cal

The Modern Patient

Customer story on the truck.

explore social media

Print Marketing

Creative Direction | Copywriting

Standard Process Nor Cal

SP Detox

Crafted strategy for NEW product launch. Delivered creative print ads for 3 patient audiences.
Creative Direction | Copywriting

Standard Process Nor Cal

Turmeric Forte

Patient ad for NEW Product Launch.
Creative Direction | Copywriting

Standard Process Nor Cal

Metabol Complex

Patient ad for NEW product launch.

explore print marketing

Clinical Calendar + Marketing

Creative Direction | Copywriting

Standard Process Nor Cal

2019 Education Calendar

Developed cutting-edge health practitioner educational calendar featuring top clinical speakers / topics on functional wellness.
Creative Direction | Copywriting

Standard Process Nor Cal

2018 Education Calendar

Developed cutting-edge health practitioner educational calendar featuring top clinical speakers / topics on functional wellness.
Creative Direction | Copywriting

Standard Process Nor Cal

Cardiovascular Health

explore calendar + events marketing




dive into all projects

I use story and wonder to inspire — ideas. conversations. movements.

I use story and wonder to inspire — ideas. conversations. movements.

Say Hello.

I welcome a chance to work together. Tell me about your project below.


Reach me: Email | LinkedIn.