Campaigns
Delivered engaging events to level-up the HCP clinical practice. Multi-channel marketing for customer acquisition and event registration.
WEBINAR | The Essentials
Launched 4-month webinar series on functional nutrition protocols: Brain, Gut/Glycemic, Immune/Stress, Detox.
Roles
Marketing Strategy, Creative Direction, Copywriting, Sales Contest KPI Lead
Goals
Motivate sales team, increase revenue, drive acupuncture new accounts. Length: 4-months | 4 sessions (2-hr).
Results
Grew product sales by 52% via sales contest, and increased new acupuncture accounts by 3x.
Attendee Results
New Accounts
Increased new acupuncture accounts by 3x
Attendees
305 HCPS
LIVE EVENT | Physician Heal Thyself
Delivered SOLD-OUT seminar: 144 attendees, including 35 NEW accounts (63% above average for 2018). Ranked #4 in highest revenue for 2018 seminars (out of 21).
Roles
Marketing Strategy, Creative Direction, Copywriting
Goals
120 Attendees
Attendee Results
New Accounts
35 (63% above average)
Attendees
144
LIVE EVENT | Herbal Solutions for a Pharm World
Leveraged Facebook Ads to increase attendance for seminar on herbal safety, and efficacy. Results: 74 attendees, including 18 NEW accounts (28% above average for 2018). AD Stats: 1500+ REACH, 81 ENG., $2.33 CPE.
Roles
Marketing Strategy, Creative Direction, Copywriting
Goals
120 Attendees
Attendee Results
New Accounts
18 (28% above average)
Attendees
74
